Marketing & Sales
epub, mobi, azw |eng | 2015-02-04 | Author:John Warrillow [Warrillow, John]
CHAPTER 11 The Peace-of-Mind Model People with dogs are always worried about losing them. One whiff of a skunk and the family dog can be halfway down the block before ...
( Category:
Entrepreneurship
March 3,2015 )
epub |eng | 2011-11-09 | Author:Dixon, Matthew & Adamson, Brent [Adamson, Brent]
6 TAILORING FOR RESONANCE WHY DOES THIS idea of tailoring show up in the data as one of the defining attributes of the Challenger rep? We believe this has to ...
( Category:
Sales & Selling
March 3,2015 )
mobi |eng | 2012-05-21 | Author:Schultz, Howard [Schultz, Howard]
DON’T GET DIZZY ON WALL STREET’S EMOTIONAL ROLLER COASTER If I had to pick the happiest day of my business career, it would have to be June 26, 1992. That ...
( Category:
Company Profiles
March 3,2015 )
mobi |eng | 2013-03-04 | Author:Kahn, Barbara E. [Kahn, Barbara E.]
Chapter 4. Quantitative Methods for Assessing Brand Value In this chapter: Customer-Based Evaluations of Brand Effectiveness Brand Valuation Measurement Market Value/Shareholder Value Using Quantitative Measurement to Guide Action Building brands ...
( Category:
Global
March 3,2015 )
epub |eng | 2013-04-15 | Author:Chipchase, Jan & Steinhardt, Simon [Chipchase, Jan]
A Whole New World Outside Your Door As we’ve seen, mobile technology has dramatically changed people’s behaviors outside the home, from carrying less to remembering less to owning less. All ...
( Category:
Research
March 3,2015 )
epub, mobi |eng | | Author:Paco Underhill
ELEVEN Kids With gender revolt (or reconfiguration, at the very least) having changed so much about our lives, and men and women off boldly shopping new terrain, the effect on ...
( Category:
Research
February 15,2015 )
mobi |eng | 2013-06-26 | Author:Grahl, Tim [Grahl, Tim]
If this process won’t work for you, feel free to adapt it in a way that will. The most important thing is to find a workflow that removes any stress ...
( Category:
Authorship
February 15,2015 )
mobi, epub, pdf |eng | 2009-10-19 | Author:Dan Ariely
FROM THIS EXPERIMENT, we saw that our capsule did have a placebo effect. But suppose we priced the Veladone differently. Suppose we discounted the price of a capsule of Veladone-Rx ...
( Category:
Consumer Behavior
February 15,2015 )
mobi |eng | 2012-04-25 | Author:Segall, Ken [Segall, Ken]
Simplicity can make itself known in many forms: products, strategies, corporate hierarchies, processes, ads, speeches, and a hundred other places. But nowhere is Simplicity found in such a concentrated form ...
( Category:
Marketing
February 13,2015 )
epub |eng | 2013-09-09 | Author:Bhattacharya, Partha [Bhattacharya, Partha]
Crafting Page Title & Headline That Evoke Curiosity We come to page title again. In the previous chapter we discussed the technical part of page title, and why it is ...
( Category:
Marketing & Sales
February 7,2015 )
epub |eng | | Author:John Cigarini
Chapter 22 The American Dream The company was in its heyday, winning more awards than we had time to receive, and it was time to expand and open in America ...
( Category:
Advertising
January 29,2015 )
mobi, epub, pdf |eng | 2002-03-14 | Author:Malcolm Gladwell
4. In chapter 2, when I was discussing what made someone like Mark Alpert so important in word of mouth epidemics, I talked about two seemingly counterintuitive aspects of persuasion. ...
( Category:
Social Psychology & Interactions
January 17,2015 )
epub |eng | 2014-09-15 | Author:Handley, Ann
Note 1. Shane Snow, “Contently's Code of Ethics for Journalism and Content Marketing,” Contently, 1 August 1, 2012, http://contently.com/strategist/2012/08/01/ethics. 45 Wait. What's Brand Journalism? Some companies are looking toward traditional ...
( Category:
Marketing
January 15,2015 )
epub |eng | 2014-11-15 | Author:Docan, Francis [Docan, Francis]
Of course, the story is a far stretch from MLM. But that's just the point: even at a photo shoot is the competitor told off for not asking questions for ...
( Category:
Multilevel
January 8,2015 )
mobi, epub |eng | 2008-01-01 | Author:Robert Solomon
Running a meeting . . . CHAPTER 29 Start on Time, End on Time Does anyone in advertising pay attention to this simple rule? I doubt it. Okay, with client ...
( Category:
Sales & Selling
January 6,2015 )
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